Under Armour Women’s Summer of Outside Chicago | Brand Activation Photo Booth
Updated: Sep 22
There’s something special about an event that gives people a reason to put their phones down, connect with the people around them, and simply have fun.
That was the energy behind Under Armour's Summer of Outside in Chicago, a brand activation featuring Tinx and centered around community, movement, and spending time together.
Organized by Soul Focus Sports Marketing, the activation brought together a variety of experiences and event partners to create a memorable day for guests. The event included backdrop and balloon designs by Paris312, with Chomp and Loonen Water among the event partners.
Captured Moments Collective provided a custom photo booth experience as part of the activation, giving guests another way to participate, connect with friends, and create a personalized keepsake from the day.
Creating a Photo Booth Experience for a Brand Activation
A photo booth can be more than a place to take a picture. Chicago brand activation photo booth is a natural gathering point where guests interact, get playful, and create something they can take with them after the event.
For Summer of Outside, the goal was to create a photo booth experience that felt fun and approachable while fitting naturally into the overall event environment.
Guests could step into the booth, take photos, and leave with a personalized keepsake from the day. Rather than simply observing the activation, guests had an opportunity to participate and create something of their own.
Bringing Guests Into the Experience
At Summer of Outside, the photo booth gave guests a fun, interactive way to participate in the activation, capture the moment with friends, and take home a personalized keepsake.
For brands and event teams, a customized photo booth can become a natural touchpoint within a larger event. It gives guests something to actively participate in while complementing the overall atmosphere and design of the activation.
Event Details
Event: Under Armour Summer of Outside
Location: Shore Club Chicago
Event Type: Brand Activation
Host : Tinx
Event Organizer: Soul Focus Sports Marketing
Photo Booth Experience: Captured Moments Collective
Balloon Design: Paris312
Event Partners: Chomp, Loonen Water
Planning an event in Chicago?
Captured Moments Collective provides customized photo booth experiences for brand activations, corporate events, galas, and private events in Chicago and surrounding areas. We work with brands, agencies, event planners, venues, and corporate event teams to create photo booth experiences that feel natural within the event environment while giving guests an engaging way to participate, capture the moment, and take a personalized keepsake home. From large-scale brand activations to intimate corporate events, our goal is simple: create an experience guests genuinely want to be part of.
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📸 Capture the moment, share the fun!